Boutique A/B for indie devs

Which version sells better: “Launch Fast” or “Ship Instantly”?

Test your headline and CTA text.One script. One dashboard. Zero guesswork.

Expected setup
<script src="https://cdn.ablight.dev/ab.js?id=YOUR_PROJECT_ID"></script>

Variants & goals load from the server — no redeploys.

https://yourdomain.com
Live preview

Ship Instantly

Minimal, selector-based A/B for headline & CTA. No HTML surgery. Real conversions.

Views
128
Conversions
11
CR%
8.6%
Variant A Variant B

Impact First

Headline & CTA are the highest-leverage elements. Stop arguing; measure.

Frictionless

One script. Pick elements with CSS selectors. No HTML edits, no redeploys.

Real Conversions

Click, success URL, or JS trigger after a signup/checkout event.

Tell us your needs

If this shipped next week, would you use it? Help us prioritize by answering three quick questions.

We’ll only contact you about ABLight. No spam. You can opt out anytime.

What we’ll build if there’s demand

  • • One-line script. Configure tests from the dashboard (CSS selectors, A/B copy).
  • • Real conversion goals: Click · Success URL · JS trigger after signup/checkout.
  • • Fast, privacy-respecting: no heatmaps, no replays, no third-party API keys.
  • • Simple reporting: Views, Clicks, Conversions, CR%, clear winner.
  • • Zero redeploys: change variants/goals without touching your codebase.
Help us decide: if at least 100 builders want this at $9–$19/mo, we’ll ship the MVP and invite you first.
Why we’re asking

We don’t want to build yet another bloated A/B tool. If founders like you want a headlines & CTA-only weapon, we’ll craft it. If not, we won’t waste your time.

How it works

Minimal setup. Maximum signal.

Step 1

Paste one script

Drop a single line on your site. That’s it.

<script src="https://cdn.ablight.dev/ab.js?id=YOUR_PROJECT_ID"></script>
Step 2

Create a test

Pick elements with CSS selectors, enter A/B copy, choose your conversion goal (Click / URL / JS trigger).

Step 3

See the winner

View · Click · Conversion · CR% — clean numbers, no fluff. Stop or swap in one click.

Frequently Asked Questions

Why not use big tools like Unbound, Growbook, etc.?

Those tools are powerful, but they're like a heavy-duty truck: bloated, expensive, and they slow down your site. ABLight is a Formula 1 car: hyper-lightweight, obsessively focused on one job (testing headlines & CTAs), and does it better than anyone. Not having a heatmap or a pop-up builder is a feature.

I'm a dev, why not just build this myself?

You absolutely could. But a robust A/B testing system isn't just `Math.random()`. It needs a reliable stats engine, anti-flicker mechanisms, persistent user bucketing... ABLight handles all of that. For the proposed price, you're buying back dozens of hours to focus on your core product.

Is this live?

Not yet. This is a validation page. If enough builders want it, we’ll ship the MVP and invite you first.

Will it track “real” conversions?

Yes — Click (by selector), URL (success page), or a JS trigger you call after signup/checkout.

Any heavy SDKs or API keys?

No. One tiny script. No heatmaps or replays. No third-party API keys required.

Pricing?

We’re exploring $9–$19/mo and a $49 lifetime. Tell us what you’d pay in the form above.

Meet the Creator

Max/Wang

Founder & Indie Hacker

You know that moment when you realize you’re spending more time fighting with your tools than actually improving your product? I had that moment. As a solo developer, that’s a cardinal sin. Lost in a sea of complex dashboards, I asked myself, 'Why isn’t there a tool that just focuses on the two things that drive 80% of success: the headline and the CTA?' ABLight was born from that question. It’s not a tool for everyone. It’s a tool for us—the solo builders, the makers who need speed and ruthless efficiency. I built it for myself, and I have a feeling you need it too.